Bengaluru-based fashion brand house Brand Studio Lifestyle (BSL) has forayed into the lucrative Middle East Asia ecommerce market.

BSL is expanding its reach to the Middle East by partnering with ecommerce platforms Styli, Noon, Namshi, and Centerpoint based in the UAE.

This marks the first step in BSL’s global expansion plan, and its portfolio will now be available for consumers across UAE, Saudi Arabia, Bahrain, Kuwait, Qatar, and Oman. 

“Our expansion into the flourishing GCC ecommerce market is in line with our objective of providing a diverse range of fashion choices to our global clientele,” Shyam Prasad, CEO at Brand Studio Lifestyle said.

“Our vision to deliver on-trend fashion through a robust fashion supply chain ecosystem is still the driving force behind our global expansion,” Prasad added.

“We are excited to partner with Brand Studio Lifestyle to bring its fashion forward and Gen Z centric portfolio of brands to consumers in the Middle East,” Nirmal Jain, CEO of Styli (Landmark Group) also said.

“We look forward to growing this partnership over the long term and continue to offer consumers the best in global fast fashion,” Jain too added.

Brand Studio Lifestyle started its operations in 2015 and over the last eight years, the company has achieved a compound annual growth rate of 38 percent. 

The company’s portfolio of fashion brands includes Highlander, Tokyo Talkies, Vishudh, Ketch and Locomotive.

The company also has plans to expand its presence in South and Southeast Asia and European markets.

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