Birla Cellulose, a division of the 40 billion US dollar Aditya Birla Group and a world leader in speciality viscose staple fibres (VSF) is participating in Intertextile Shanghai Apparel Fabrics, beginning in Shanghai from today add more collaborations in China.

With a wide array of speciality manmade cellulose fibres (MMCF) in their basket like, Birla Viscose, Birla Modal, Birla Excel and Birla Spunshades, the Company will be showcasing its LIVA A/W 2016-17 Collection along with two other group companies and six value chain partners.

Thailand based Thai Acrylic Fibre Co. Ltd, a leader in the acrylic fibre space will be presenting its innovation in anti-microbial fibres; Amicor. The other is Aditya Birla Yarns, which will display yarn innovations with unique blends and special features mainly leveraging viscose and Modal.

The LIVA A/W 2016-17 collection is focused around the theme of art and the world of artists and there is a definite look which is far from the ordinary and which was the inspiration for the two lines, namely; Canvas and Gallery.

The Canvas collection celebrates art and craftsmanship and is inspired by the art movement which consists of finding out the new expressions of art using eco-sensitive materials. The featured fabrics of the collection include, LIVA Spunshade Mélanges which offer eco-friendly spun dyed fibre, unfading colours and uniformity.