Myntra kicks off high fashion event online, Myntra’s Big Fashion Gig (BFG) tomorrow with a promise of a three-day unique fashion experiences, live fashion conversations with celebs, including Bollywood icons, cricketers like Dhoni, Virat Kohli etc and much more from the best of brands, designers and fashionistas.
The big draws at the event are Hrithik Roshan sharing his essentials for fitness and fashion and Deepika Padukone sharing her summer styling secrets with hand-picked looks available exclusively for all three days.
Myntra has collaborated with over ten celebrities from Bollywood, sports and fashion to share their tips and tricks through various gigs, which are intended to bring fans close to their favorite celebrities and allow them a firsthand feel, from the harbingers of fashion themselves.
The first edition of BFG will witness the participation of 1,500 domestic and international brands, with a collection over three lakh products and styles. An unprecedented 35 brands are scheduled to be launched on Myntra’s platform during the event with over 25 international brands, whose upcoming spring summer collection will be available there. Leading international fashion brands such as Dorothy Perkins, Next, Aeropostale, Forever 21 Men, Clinique, Bobbi Brown, Corelle and Howards, among others will now be available on Myntra, making it- the go-to destination for the fashion forward.
CEO, Myntra and Jabong, Ananth Narayanan said, “Big Fashion Gig will be an event unlike any other so far in the online fashion space. It brings with it, the largest curated collection of domestic and international brands with over 35 launches under one umbrella in a single day and is part of our strategy to offer a clear proposition beyond discounting, which has played a major role in the ecommerce sector so far. This is the first time a brand in the country has engaged with so many celebrities for an online fashion event, he said.
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