Everyday fashion and previously a D2C brand Beyoung, has opened a new store in Kota in Rajasthan. This new store comes on the heels of opening a store in Bhilwara, also in Rajasthan.

“This expansion spree aligns with its target to strengthen its omnichannel presence by expanding to over 300 stores within the next three years,” the Udaipur based brand said in a press release.

“It’s a major step in our journey of offline expansion in tier II, III, and IV cities. We aim to offer quality products in every Indian city, while also adding more categories,” Shivam Soni, Founder, Beyoung said.

Beyoung’s product range includes plain t-shirts, joggers, cargo pants, urban shirts, and other trendy fashion wear for men and women.

The Indian fast fashion market is growing rapidly and is expected to reach $28.84 billion by 2030, with a compound annual growth rate (CAGR) of 16.5 percent from 2023 to 2030.

Currently serving 3 million customers, the company is aiming for a substantial share of the tier II-IV market.

Founded in 2018, Beyoung boasts a Gross Merchandise Value (GMV) of Rs 200 crore, with a target GMV of Rs 650 crore over the next three years.

Beyoung will continue to focus on offline growth in tier II, III, and IV cities. The goal is to enhance its omnichannel presence and provide a tech-driven customer experience.

By the end of December 2024, Beyoung aims to open over 30 stores in tier II, III, and IV cities across Rajasthan, Uttar Pradesh, and Tamil Nadu.

The company is also enhancing its marketing efforts, technology, and logistics to improve the overall customer buying experience.

Beyoung has delivered over 30 lakh online orders to-date and its diverse product range caters to the fashion needs of the common Indian youth with convenience and affordability.