The Bear House, one of India’s most progressive and contemporary menswear labels, has officially opened its first-ever retail store in Mumbai, marking a significant leap in its expansion journey. Strategically located at Phoenix Marketcity, Kurla West, the new 1,500 sq. ft. outlet reinforces the brand’s vision of blending design, comfort, and storytelling into an immersive retail experience. With this opening, The Bear House proudly operates its fifth exclusive outlet in India, firmly establishing its presence in the country’s style capital and further strengthening its offline retail footprint.
Established in 2017 by the sibling duo Tanvi and Harsh Somaiya, The Bear House has consistently worked to redefine everyday menswear in India. Guided by a philosophy rooted in minimalism, timeless design, and an eye for detail, the brand has introduced a distinct category of “elevated essentials.” Its versatile portfolio includes shirts, polos, t-shirts, denims, outerwear, boxers, and accessories, each piece designed with breathable fabrics and refined tailoring. The collections embody understated sophistication, perfectly catering to the modern Indian man who seeks both comfort and style in his wardrobe.
What began as a vision to introduce simplicity and global sensibilities to Indian menswear has quickly evolved into a recognized and trusted name. The Bear House has established a strong digital presence through leading e-commerce platforms such as Myntra, Ajio, Flipkart, and Amazon, building a loyal customer base across the country. Its credibility received a further boost when it was featured on Shark Tank India Season 4, giving it nationwide visibility and reinforcing its positioning as a homegrown label with European-inspired aesthetics and a distinctly modern Indian outlook.
The newly opened Mumbai store serves as a physical extension of this philosophy, designed not merely as a shopping destination but as a complete brand experience. Inspired by the raw yet secure essence of a bear’s cave, the store architecture sets it apart with its asymmetrical façade, bear-shaped mannequins, and paw-print motifs. These distinctive features create a unique architectural identity that is both memorable and symbolic of the brand’s ethos.
Inside, the interiors seamlessly combine earthy tones, textured finishes, and warm lighting with subtle European-inspired minimalism. This aesthetic balance creates an environment that feels both global and welcoming, inviting customers to experience fashion in a refreshing and immersive way. A highlight of the store is the lounge adjacent to the trial rooms, designed to provide shoppers with a cozy space to relax. This thoughtful detail reflects The Bear House’s commitment to creating meaningful interactions, prioritizing customer comfort, and building a community around its brand.
Speaking about the Mumbai launch, co-founders Harsh and Tanvi Somaiya shared their excitement:
“Mumbai has always been central to India’s fashion narrative, and opening our first store here is a milestone we deeply cherish. Having grown up in Bombay, the city holds a special place in our hearts and is one of the most important markets for fashion in the country. The Bear House is more than a clothing label — it’s an ecosystem of design, comfort, and community. Our flagship store, with its immersive cave-inspired design and award-winning architecture, brings this philosophy to life. We couldn’t think of a better city than Mumbai, with its energy and cosmopolitan spirit, to welcome customers into our world.”
With this launch, The Bear House not only strengthens its presence in India’s fashion capital but also underscores its broader mission: to redefine retail by merging storytelling with fashion. The Mumbai opening marks a milestone in the brand’s growth trajectory, setting the stage for future expansions while continuing its journey of innovation and excellence in contemporary menswear.
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