A new name in luxury menswear has arrived, and it is redefining what it means to dress with purpose, grace, and timeless sophistication. Appril, a premium menswear brand co-founded by entrepreneur Himanshu Yadav and Dr. Amrutha Sasikumar, officially launches today with a bold vision: to merge heritage with modernity, luxury with simplicity, and elegance with eco-conscious craftsmanship.
Appril is not just another fashion label; it is the manifestation of a deeply personal quest to fill a long-standing void in men’s fashion. For decades, menswear has swung between two extremes—mass-produced fast fashion that sacrifices quality for trends, and exorbitant luxury that often overlooks sustainability. Appril emerges as the answer to this gap, offering refined, minimalist fashion that combines authenticity, responsibility, and timeless design. At its heart, Appril is a quiet rebellion against the ordinary. It speaks to men who seek more than just garments—men who value integrity, substance, and the quiet confidence that comes from wearing pieces that are both meaningful and enduring.
“True elegance is never loud,” says co-founder Dr. Amrutha Sasikumar, whose artistic vision and meticulous attention to detail form the foundation of Appril’s unique design philosophy. Every element of the brand reflects her belief that clothing should be crafted with care and intentionality, not just produced to chase fleeting trends. “We’ve ensured that every Appril piece is not only aesthetically refined but also created with deep respect for the environment and for the traditions of craftsmanship that inspire us. From fibre to finish, every garment tells a story of authenticity and purpose.”
Appril’s launch collection spans across Formal Wear, Casual Wear, and Party Wear, making it a complete destination for modern men who desire sophistication in every walk of life. Each garment is a celebration of simplicity, purity, and timeless sophistication. The brand exclusively uses 100% pure, unblended natural materials—from the world’s finest Giza Cotton and European Linen to innovative, eco-friendly fibres like Bamboo. Every detail is intentional: garments are stitched with pure cotton threads, finished with buttons made of elegant natural shells, and produced to meet international luxury standards. This unwavering commitment to purity ensures that Appril’s products are not only stylish but also breathable, durable, and kind to the planet.
“Luxury isn’t defined by a price tag—it’s about the story behind the clothing, the craftsmanship, and the experience it brings to the wearer,” adds co-founder Himanshu Yadav, a seasoned entrepreneur with years of experience in manufacturing and brand building. His expertise anchors Appril’s operations, ensuring that the brand delivers not just beautiful garments, but also a seamless and trustworthy customer experience. “At Appril, we honour legacy by working with the finest natural fibres while designing pieces that carry timeless relevance for the modern man. Each garment is not just an outfit—it is a statement of identity, strength, and self-respect.”
Beyond fabric and design, Appril’s philosophy is also about sustainability and responsibility. By rejecting synthetic blends and prioritising biodegradable, eco-conscious materials, the brand takes a stand against the wasteful cycles of fast fashion. Every Appril garment is an investment—designed to last, age gracefully, and remain relevant for years, rather than becoming disposable after a season. This commitment makes Appril not only a fashion choice but also a lifestyle statement for men who value mindfulness and accountability in the way they live and dress.
With its launch, Appril invites men to embrace a new way of expressing themselves through clothing—one that values subtlety over noise, quality over quantity, and legacy over trends. Each piece is more than fabric; it is a handcrafted expression of elegance, confidence, and individuality. Whether in the boardroom, at a celebration, or in everyday life, Appril ensures that every moment can be lived with authenticity and style.
Own Your Legacy. Wear Appril
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