Dubai headquartered fashion retailer Apparel Group unveiled 47 new stores across the Middle East and India in the first quarter of 2024, which takes its store count to more than 2,200 stores.
“This expansion included the launch of Qatar’s first Forever store, the fourth in the GCC, as part of a joint venture expansion plan to open 40 locations,” Apparel Group said in a press release.
Apparel Group commenced the year with the prestigious 5-Star Award from the European Foundation for Quality Management (EFQM).
The award recognised its commitment to business excellence, strategic foresight, and fostering a culture of innovation and quality in the dynamic retail sector.
In the first quarter of 2024, Apparel Group was announced as Headline Partner for RLI MENA Awards and Lifestyle Partner for RLI MENA Connect in Riyadh, Saudi Arabia.
Additionally, Apparel Group was honoured as the MENA Retail Partner of the Year at the prestigious RLI MENA Awards 2024, highlighting its continued success and influence in the region’s retail landscape.
March marked another pivotal moment for Apparel Group as it celebrated the grand opening of the inaugural Nysaa store in the GCC region, a JV with Nykaa, India’s largest omni-channel beauty retailer.
This collaboration blends Apparel Group’s retail prowess with Nykaa’s expertise, offering consumers a world-class shopping experience in Dubai.
Additionally, Apparel Group expanded its luxury portfolio with the grand launch of Forest Essentials at Dubai Hills Mall.
In a strategic expansion, Apparel Group extended its partnership with Crocs, bringing this iconic brand under its wing in Kuwait and this move broadens the company’s presence in the GCC to 88 Crocs stores.
Moreover, Apparel Group proudly reaffirmed its commitment to excellence by becoming the Platinum Partner for The Retail Summit 2024.
The partnership underscores Apparel Group’s dedication to driving transformative discussions and initiatives in the global retail arena.
The company also concluded its role as the Platinum Partner at The Retail Summit 2024, hosted at the renowned Atlantis, The Palm.
The summit brought together prominent figures in global retail, exchanging invaluable insights and strategies pivotal for the evolution of the retail sector.
Apparel Group is a global fashion and lifestyle retail conglomerate catering to thousands of shoppers through its more than 2,200 retail stores and around 85 brands on all platforms.
Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to markets in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt.
