Apparel Group owned fashion brand Rare and Basics (R&B) opened its sixth store in Kerala and the 22nd outlet in India.
“We are excited to announce the opening of Apparel Group brand R&B’s newest store at Palarivattom,” Apparel Group said on their LinkedIn page while sharing images of the new store.
“This marks the brand’s sixth store in Kerala and the 22nd store in India,” the post added.
R&B stores provide a range of Western wear for men, women and children and have a presence in various India cities like Ahmedabad, Bengaluru, Hyderabad, Kozhikode, Kochi, Mangaluru, etc.
Apparel Group launched R&B in October 2012 and opened its first retail store at Muscat Grand Mall in Oman.
“The large-format store chain currently operates over 135 retail stores in eight countries spread across more than 20 lakh sq. feet of retail space,” India Retailing reported.
R&B has plans to open 200 new stores across India as well as the Gulf Cooperation Council (GCC) region by the end of fiscal 2024-25.
The brand has already opened over 12 new stores in the first quarter of the ongoing fiscal in both India and GCC countries.
UAE-based Apparel Group operates over 2,200 retail stores and markets more than 85 brands on all platforms while employing over 22,000 multicultural staff.
The brands include Aldo, Bath & Body Works, Tim Hortons, Tommy Hilfiger, Nine West, it Spring, Charles & Keith, Inglot, La Senza, Beverly Hills Polo Club and Victoria’s Secret.
