Amazon India has launched ‘Global Store’ in order to allow its Indian customers to buy products of international brands sold on the US website of the e-commerce giant by paying in local currency. The move to sell over four million international products in India is likely to help the company compete aggressively with leading Indian e-retailer Flipkart.

Currently, only products available on Amazon US have been made available on the company’s Indian marketplace. Consumers can expect access to more product categories and countries in the future.

“Enhancing shopping experience for customers is one of the key pillars for us. With Global Store, customers in India will now have direct access to thousands of international brands and a starting selection of over 4 million global products. With this launch, Amazon.in will become the single largest online destination for buying both local and global products in India,” Amit Agarwal, Amazon India VP and country head said.

On Amazon India’s online marketplace, Global Store products will appear to consumers under a specially labelled badge, it was declared. Apart from India, US-based Amazon offers the Global Store program in two other countries viz Mexico and China.

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