Amante, a leading South Asian lingerie brand owned by MAS will open its first store at Viviana Mall in Thane in Maharashtra on December 11 as a part of its expansion drive in India and Sri Lanka, according to a company release.
The brand is renowned in the Indian and Sri Lankan market, and wishes to become the leading one in the region with its USP of value premium positioning and customer centric innovation. As a part of the strategy, it offers a fine collection of lingerie in the region.
Amante has been present in India since 2007, and has outlets across 1,000 locations in the country. Its lingerie has been designed to suit the figure and structure of Indian women.
The brand opened its first exclusive store in Sri Lanka in December 2013.
