‘GoCoop’, an online social marketplace for weavers and artisans has launched the ‘ILoveHandlooms’ campaign to popularize handloom among the masses and pledge support for artisans and weavers. Through the campaign, GoCoop invites people to share their love for handloom by posting a photo or writing a story about a favourite handloom product they own.

Siva Devireddy, managing director, GoCoop said, “Many of us love Handlooms and each one of us has our own reasons. Handlooms symbolize the rich cultural heritage and tradition of India. They are not only eco-friendly but also make a fashion statement. Our reason for loving Handlooms may be unique and very special and that’s why we want people to share their love for Handlooms with everyone through this campaign. Our main aim is to popularize handloom among the masses and to bring out the uniqueness of handloom products”

GoCoop launched the ‘New Swadeshi Movement’ initiative last year on August 15, 2014 to reinstate pride in handcrafted products and to reintroduce the younger generations to Handlooms.

‘The recent ‘National Handloom Day’ announcement and the MakeInIndia campaign by the Center has given a major boost for the handloom sector.

GoCoop currently works with over 200 co-operatives and more than 60,000 weavers and artisans selling over 14000 products through their online marketplace.