AP Fabric Likely To Get Tag Of Handloom Brand

AP Fabric Likely To Get Tag Of Handloom Brand

Pedana’s handloom woven fabric made of yarn dyed with natural colours produced by Pedana-based Shyamala Arts and Crafts (SAC) is one of the five textile products which is recommended by the Weavers’Service Centre (WSC), Vijayawada, Andhra Pradesh, under the ministry of textile for recognition as one of the India Handloom Brands.

The other four products are Venkatagiri sari, Uppada Jamdaani sari, Mangalagiri cotton sari and Dharmavaram sari, which have already got the Geographical Indication tag.

The textile ministry is issuing an exclusive Handloom Brand for the eligible textile products to ensure quality and genuineness of the product under its Handloom Brand Scheme which was launched by Prime Minister Narendra Modi at the first National Handloom Day, observed on August seven.

The production procedure of the Pedana fabric is unique in terms of dying of organic cotton yarn with natural colours and weaving it on the handloom. The product is being recommended for the Handloom Brand to promote it across the globe.

The fabric, can be used in making of quilt, shirting and other creative handloom products, was being recommended for the brand under the special products category.

The SAC’s experiment with natural colours is an exclusive product which succeeded in Andhra Pradesh. The technical parameters such as count of warp and weft, colour fastness to light, usage of natural dyes will be tested in textile laboratories in Mumbai before issuing a brand, an expert said.