Amazon Unveils Global Brands in India

Amazon Unveils Global Brands in India

E-commerce major Amazon which is closing the gap with market leader Flipkart in India, has announced the launch of three more international brands in the country. has now become the first online store in India to offer a wide selection of merchandise from Bjorn Borg, Drunknmunky and Rockland luggage across the country. The store will also be launching a selection from the iconic brand Replay soon. Consumers can now shop from over 4,000 selections from close to 20 international brands on

Bjorn Borg, a Swedish brand that has stores in seven European countries, forays into India on with the launch of the brand’s latest leather sneakers’ selection ranging from INR 5999-7999. Drunknmunky, a popular fashion brand, also debuts in India only on with a selection of the brand’s running shoes and vibrant sneakers for both men and women ranging from Rs 3999-Rs 6999.

In the luggage store, Rockland, a popular US brand known for luggage sets, sets its foot in the Indian market with the launch of their eclectic collection on

Amazon Fashion store will also sell famous Italian brand Replay, a name synonymous with jeans for more than 30 years. The brand offers close to 300 styles with a collection of T-shirts, shirts, jeans, and footwear on

Meanwhile, Amazon plans to boost investment in its Indian arm. “We’re very excited about what we see and we will continue to invest heavily in India,” chief financial officer Brian Olsavsky said.

Amazon has already invested more than Rs 15,000 crore in its e-commerce operations in India so far. India is Amazon’s second biggest investment market, after the US, and the company expects India to overtake Japan, Germany and the UK to become its largest overseas market in the next few years.

Olsavsky who had recently visited India, spent a week with Amazon teams in Bengaluru and Hyderabad.

“I had a chance to see firsthand the level of invention going on with both customers and sellers…it’s a very exciting time in India and again, the invention is off the charts. We are inventing things in India that do not exist in other parts of the world, Olsavsky said.