After draping Air India crew members during flying with the President, Vice President and Prime Minister, in ‘Khadi’ uniform, it is now the turn of tourism ministry to use some of the indigenous fabric in its various ITDC hotels.
“Tourism ministry is looking at various options to promote products manufactured by Khadi and Village Industries Commission (KVIC) through its departments. It is considering using the products such as towels, curtains, sofa covers, handwash and shampoo in some of the hotels run under the ITDC brand,” a source said.
Besides, there are also plans to open KVIC outlets at various airports across the country.
Currently India Tourism Development Corporation (ITDC), a public sector unit under the tourism ministry, runs 16 hotels in the country, including three in Delhi and the rest in Jammu, Ranchi, Bhubaneswar, Puri, Patna, Bhopal, Bharatpur, Jaipur, Guwahati, Puducherry, Mysuru and Itanagar.
The initiative comes after BJP President Amit Shah wrote a letter last month to tourism and culture minister Mahesh Sharma to ensure appropriate measures for maximum use of ‘Khadi’ in various organisations under his ministry, the source said. Sharma is also minister of state for Civil Aviation.
Earlier, an Air India official had said the management is considering the proposal for using ‘Khadi’ for draping the cabin crew in line with Prime Minister’s pet ‘Make in India’ initiative.