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Adidas India Emerges Largest Player in Sportswear Market

German sports apparels and accessories major Adidas, has posted revenues worth Rs.854 crore in 2015-16, up 11.6 per cent from Rs.765 crore in 2014-15. The company’s total revenue was Rs.898 crore up 11.5 per cent from the previous year’s Rs.805 crore. Its profit before tax was Rs.61 crore in FY16 compared with Rs.56 crore in […]

Adidas India Emerges Largest Player in Sportswear Market
Quick Industry Summary
AI
OpportunityAdidas's strong growth and aggressive expansion plans signal significant market opportunity in India.

Adidas India's Aggressive Expansion Fuels Sportswear Market Growth

  • WHAT: Adidas India's revenue grew 11.6% to Rs. 854 crore in FY16, with profit before tax up 9%.
  • WHO: Garment manufacturers, fabric mills, and raw material suppliers stand to benefit from increased demand for sportswear production.
  • IMPACT: Increased demand from Adidas's expansion will likely boost sourcing volumes and potentially production capacity requirements in India.
  • CONTEXT: This expansion reinforces the growing trend of international brands investing heavily in India's booming sportswear and athleisure market.
  • ACTION: Suppliers should assess their capacity and capabilities to meet potential increased demand from Adidas and similar expanding brands.
Affects:ManufacturersExportersDistributorsRetailersWholesalersSpinners & Yarn ProducersWeavers & Fabric MillsGarment ManufacturersSourcing ManagersImportersRaw Material SuppliersDyers & ProcessorsBrand OwnersInvestors
AdidasSportswearIndia MarketRetail ExpansionFDIApparel Growth
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German sports apparels and accessories major Adidas, has posted revenues worth Rs.854 crore in 2015-16, up 11.6 per cent from Rs.765 crore in 2014-15. The company’s total revenue was Rs.898 crore up 11.5 per cent from the previous year’s Rs.805 crore. Its profit before tax was Rs.61 crore in FY16 compared with Rs.56 crore in the previous year, a nine per cent rise.

The company, which has 500 stores under its brand name and 250 under the name of Reebok, plans to increase the franchisee count to 1,000 by 2018. It also wishes to have a line of fully-owned stores by them for both the brands. Last year, Adidas India had the honour of becoming the largest player in the branded sportswear market.

The company is planning major expansion in India for both the brands. Last November, it was allowed to operate fully-owned stores while retaining its franchise outlets. Adidas was the first major 100 per cent foreign direct investment (FDI) single-brand retailing allowed by the National Democratic Alliance government.

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