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Unique Touches in Ehsaas Latest Collections

‘Ehsaas Creation’ is a manufacturer of feminine wear, that’s much-reckoned for its in-house relative ladies wear. And its design label ‘Ehsaas’ incorporated…. a whole range of exclusivities…. including kurtis and top and more…. all produced from cotton, chiffon, linen and high-quality fabrics with 100 per cent guarantee, focus on clients’ satisfaction, new designs etc. ‘Ehsaas’ […]

Unique Touches in Ehsaas Latest Collections
Quick Industry Summary
AI
OpportunitySuccessful regional brand demonstrates effective strategy for mid-market women's ethnic wear.

Ehsaas Success: Regional Brand Model for Mid-Market Ethnic Wear

  • WHAT: Ehsaas Creation offers women's ethnic and nightwear, priced Rs. 395-1,295, using cotton, chiffon, and linen fabrics.
  • WHO: Garment manufacturers and retailers targeting the mid-market women's ethnic wear segment are most affected by this competitive model.
  • IMPACT: This model emphasizes in-house design and quality fabrics at competitive prices, potentially influencing regional sourcing and production strategies.
  • CONTEXT: The brand's success reflects a growing demand for affordable, stylish, and quality ethnic wear in India's tier 2/3 cities.
  • ACTION: Manufacturers should analyze Ehsaas's in-house design and pricing strategy for regional market penetration and competitive advantage.
Affects:Garment ManufacturersRetailersWholesalersSourcing ManagersBrand OwnersInvestorsRaw Material Suppliers
Women's wearEthnic fashionMid-market apparelIn-house designRegional expansionFabric sourcing
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‘Ehsaas Creation’ is a manufacturer of feminine wear, that’s much-reckoned for its in-house relative ladies wear. And its design label ‘Ehsaas’ incorporated…. a whole range of exclusivities…. including kurtis and top and more…. all produced from cotton, chiffon, linen and high-quality fabrics with 100 per cent guarantee, focus on clients’ satisfaction, new designs etc.

‘Ehsaas’ dresses the lady luck in its latest creations, wherein, its clothesline range in sizes of M, L, XL, XXL, with costs ranging from Rs. 395 to Rs. 1,295.

‘Ehsaas’ is seen for its stylish fashion and unique touches in its latest collections balancing amongst high-street trends. Its in-house designers create apparels as per the latest fashion trends. Its main aim is to fulfil diverse requirements to its clients by offering them attractive range of women kurtis and women night wear in various designs, colours, textures and sizes.

“Our clients love us for our great going-out looks, amazing styles and fabulous fabrics, being the perfect pink that you could need to get a complete look” Ambavi Hathiyani brand-in-chief ‘Ehsaas’, ‘Ehsaas Creation’ said.

With its head office in Chennai, ‘Ehsaas’ has made its presence felt across the country – Hyderabad, Andhra Pradesh, Kerala, Tamil Nadu and Maharashtra.