TataCLiQ.com, e-commerce venture of Tata group for fashion and lifestyle products, has partnered with 12 global brands, including Lipsy London, New Look, and Oasis to sell on its platform.

The exclusive range of products offered by these brands will be available on the e-commerce site, the same time they hit the shelves in the global markets.

Along with the alliance TataCLiQ.com recently formed with Genesis Luxury Fashion Pvt Ltd, the website would soon offer products from 14 luxury international brands such as Michael Kors, Hugo Boss, Burberry, Armani, Jimmy Choo, Canali, Coach, Furla, etc.

At present, TataCLiQ.com has curated these brands from markets around the world such as UK, France, Germany and Russia to start with. Over the next 12-months, the company plans to expand its portfolio to include more than a hundred international brands, a company statement said.

Unavailability of these brands and mistrust and lack of authenticity prevented Indian consumers from buying these products so far, TataCLiQ.com sources said.