Kishor Biyani’s Future Group will launch a discount scheme in the first eight days for every month at the country’s largest super market chain Big Bazaar in the most aggressive attempt yet by a major traditional retailer to compete head on with retailers those recently entered online retailing.
The company said programme that starts sometime next month will help ensure higher footfalls across the month instead of just weekends or the first few days after people get their salaries.
“We wanted to bring together all the might of Big Bazaar in an effort to get new costumers, at the same time, reward existing ones, Sadashiv Nayak, ceo at Big Bazaar said.
