Manyavar, India’s foremost ethnic wear brand for men recently launched ‘Mohey’, a new store that celebrates women’s ethnic wear at Lindsay Street in Kolkata with the event Mohey Weds Manyavar. Manyavar, which is known for its lavish wedding wear besides its signature ethnic wear, party wear and accessories for men, has now forayed into the women’s couture with equal pomp and splendor.
The event which was conceptualised as a wedding between the groom Manyavar and his bride Mohey (meaning the self) saw popular actors Mimi Chakraborty and Parambrata inaugurating the store amids much fanfare. Also present at the event were Manoj Agrwal, Franchisee and showroom owner and Joydeep Das, general manager, retail Expansion.
Touted as the biggest wedding of its kind, Mohey is a range of celebration wear in bright hues created using ethnic raw silk, elegant georgette, royal brocade, delicate net and chiffons. The collection includes outfits for various occasions. From casual tunic to bridal lehengas, gowns and silk Mohey celebrates the beauty of women’s couture.
Mohey is designed for the Indian woman who wants to stand out at a gathering, look attractive and unique. There is a lot of glamour quotient in the collection.
If tradition means ethnic wear, ethnic men’s wear means Manyavar. Weddings in India have usually adorned Manyavar, be it regal sherwanis, elegant kurtas or even Indo-Western wear. But the brand means more. Ethnic wear, party wear, accessories, each is a signature, reflecting intense research, ideas, technology, craftsmanship and benchmarking at every level. Manufactured at the facility in Kolkata, on a capacity of three million units of apparel, the category is highest in the world. More than an industry-leader, Manyavar symbolizes the category.
