Athletic footwear and sportswear major Adidas inaugurated ‘one distribution centre’ (‘1 DC’), the largest centralised facility for sporting goods in India at Luhari near Delhi.
Spread over 260,000 sq. ft., the warehouse facility will be managed by logistics giant DHL Supply Chain, Adidas said in a statement.
The company said that seamlessly migrating and consolidating the Adidas and Reebok brands from five scattered locations to a single distribution centre will result in tremendous cost efficiency and flexibility to the supply chain operations of the Adidas Group.
“Moving to one distribution centre in India is an integral part of our business plans for both Adidas and Reebok. This DC, the largest of any sports retailer in India, is part of our ‘creating the new’ approach that will enable us to win more consumers, drive business growth and be better equipped to drive efficiency across the entire value chain,” Dave Thomas, company’s managing director said.
“We are confident that this DC will play a key role in helping the Adidas Group India to provide the best-in-class supply chain services to cater to a growing consumer demand across the country,” he said.
The move reinforces the commitment of the Indian arm of the German company to the Indian market and to driving business growth in the country, the statement added.
