The Indian clothing brand ‘Soch’ has recently unveiled its new festive range of ethnic wear ‘Ada’ embellished with exquisite embroidery and distinctive patterns.

Keeping with the on-season trends, innovative cuts and designs, the line is made from rich fabrics like georgette, kota cotton, and chanderi, cotton and jacquard silks in an exotic palette of yellow, royal blue and bright red colours.

The pieces include exclusively crafted comfortable georgette kurtis that are in-sync with the designs and styles for the season and traditionally embroidered as well as zari work adorned elegant timeless Anarkali suits.

Launched in 2005, Soch specializes in stylish and elegant designer ethnic wear like sarees, salwar kameez, kurtis and bottoms.

The company operates some 47 stores in cities like Bangalore, Mysore, Mangalore, Hubli, Chennai, Coimbatore, Cochin, Hyderabad, Mumbai, Thane, Pune, Vijayawada and Lucknow.