Ethnic wear brand ‘Soch’ has unveiled its 19th store at Elements Mall in Bangalore. Inspired by the success of Soch outlets in Bangalore, the brand launched its newest store to cater to the customers demand in the region. Spread over 1,430 sq. ft and innovatively designed to allow customers to get a glimpse of the different products on offer, this store has been conceptualised by the brand’s in-house team.

Mr. Vinay Chatlani, brand’s chairman and COO said: “We are very delighted to open our 19th store in Bangalore. This marks a significant achievement for us and underlines the importance of this city for Soch. With its fresh appeal and unique shopping experience, our new store will definitely exceed all the expectations of our customers.”

Bangalore-based brand has 46 stores across the country at places like Bangalore, Mysore, Mangalore, Hubli, Chennai, Coimbatore, Cochin, Hyderabad, Mumbai, Thane, Pune and Vijayawada.