Leading fashion brand Duke Fashions has bagged e-commerce major Flipkart’s ‘Flipstar award’ in the lifestyle category.

“Duke is a value for money brand and our mission is to make available the international designs and styles at highly reasonable prices. We see it as our duty to provide our customers the inspiration they need to look and feel confident”, Kuntal Raj Jain, director, Duke Fashions (I) Ltd, said at the award giving ceremony.

Gagan Jain, Brand head, Duke Fashions, received the award from Rishi Vasudev, vice president lifestyle Flipkart.com, at the event in Chandigarh, company sources said.

Komal Kumar Jain, chairman, Duke Fashions said the company was honoured by this achievement. He attributed the achievement to the relentless efforts of the people who had worked for its success.

The fashion brand that has grown steadily since it was launched in 1966 has earlier been conferred with the President Award for excellence in innovation and manufacturing quality readymade garments. It was also named Indian Power Brand at the power brand glam 2013 held at Las Vegas, US.