The centre has started a promotional campaign for the ‘India Handloom’ brand. The campaign seeks to make handloom products aspirational, especially among the younger generation, by instilling in them a sense of pride in wearing handloom products. As a part of this, the brand ‘India Handloom’ has entered social media, the textiles ministry in a statement said.

‘India Handloom’ now has accounts in Facebook, Twitter and Instagram.

The social media presence is aimed at connecting with customers, especially youth, in promoting high quality handloom products under the umbrella of the ‘India Handloom’ brand. It would help build customer awareness about the brand and carve a distinct identity for it, the statement said.

Updates relating to products under the brand, history of handlooms, unique features of handloom products from different parts of India, status of handloom sector in India and various government initiatives for promotion of the handloom sector will be shared regularly on the social media pages.

This would educate customers and generate interest in authentic handloom products. Updates will also cover various events relating to handloom, organized across the country, according to textiles ministry.

Customer feedback would also be invited on social media; this would provide useful inputs for the promotion of the brand in particular and the handloom sector in general, the statement added.