AmericanSwan.com, online fashion brand for the youth, has roped in Sidharth Malhotra as its brand ambassador.
The “Ek Villain” star will promote AS ORIGINAL, American Swan’s latest fast-fashion, youth collection of apparel and accessories.
AS ORIGINAL is inspired by chic and urban American lifestyle with an emphasis on design, quality and innovation. The collection offers a wide and diverse range of merchandise across graphic tees, tops, polos, shirts, denims, trousers and accessories.
“Sidharth is a heartthrob among teens and his innate style, effervescence and liveliness go very well with the core attributes of our brand,” Anurag Rajpal, director and CEO, American Swan Lifestyle Company said.