This Valentine’s Day, SNITCH, one of India’s leading men’s fashion brands, unveils its latest campaign, Love, Unintended, a thoughtfully crafted micro- drama series that brings to light the subtle, instinctive expressions of love found in everyday life.
At a time when romance is often defined by grand gestures, curated moments, and social validation, the campaign shifts focus to the quieter realities of care and companionship. The films capture fleeting, unspoken moments of affection that arise naturally, reflecting how genuine love is often expressed through small, reflexive actions rather than planned displays.
Through this campaign, SNITCH continues to shape the narrative of modern masculinity as confident, emotionally aware, and deeply observant. The protagonists are portrayed as men who may appear composed on the outside, yet express care through instinctive acts of attentiveness. The visual treatment remains natural and understated, allowing the moments to feel real and lived-in. SNITCH apparel features seamlessly within the narrative, reinforcing the brand’s belief in effortless style that supports everyday movement and expression.
Commenting on the campaign, Chetan Siyal, Chief Marketing Officer, SNITCH, said, “With Love, Unintended, we wanted to highlight a more honest side of romance. Love does not always show up as grand gestures or public declarations. It often lives in small, unplanned moments of care that come from instinct rather than intent. This campaign reflects the evolving mindset of the modern man who is present, thoughtful, and quietly confident. At SNITCH, we believe true style, much like real love, is effortless and authentic.”
SNITCH moves beyond conventional Valentine’s Day storytelling to present a more nuanced and relatable portrayal of romance. The campaign encourages audiences to recognise and value the everyday moments of care that often go unnoticed, reinforcing the brand’s larger philosophy of quiet confidence, authenticity, and presence in both style and life.
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