They say, a couple that plays together, stays together! This Valentine’s season, Spykar unveils its latest campaign #LoveAtFirstFit, inviting couples to put both their relationship and style instincts to the test. With an unconventional date idea, Spykar introduces a playful ‘Blindfold Challenge’ across its stores, turning shopping into a special experience.

The activity encourages couples to style each other while blindfolded, adding an element of surprise and fun to the process. Designed to spark laughter and bonding, the challenge reimagines the store as a space for connection rather than just consumption. Couples who complete the activity and purchase the styled look, or any two pieces from the Valentine’s Gift Edit, will receive a special gift set comprising a rose, chocolate, a personalised greeting card, along with a ₹500 coupon redeemable on their next visit. The activity will be live across all Spykar stores on February 14 and 15.

What truly sets the campaign apart is its light-hearted take on modern relationships. The campaign nudges couples to trust each other’s choices while enjoying the chaos that comes with it—making fashion feel interactive and personal.

Speaking about the initiative, Sanjay Vakharia, CEO and Co-Founder, Spykar, said, “At Spykar, we are constantly exploring newer ways to engage deeply with our customers. This activity is a simple yet engaging way to create shared experiences, encourage participation, and make the in-store journey more memorable.”

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