India’s youth culture is being shaped by the bold, the original, and the homegrown. The latest episode of It’s In Our Genes by Spykar, features another Indian disruptor rewriting the rules of creativity; Hoopr, India’s first automated music-licensing platform for creators and brands, worldwide.
Hosted by Sanjay Vakharia, Co-Founder & CEO, Spykar, this episode is a fascinating future-forward conversation with Gaurav Dagaonkar and Meghna Mittal, Co-founders of Hoopr. The discussion goes
beyond business and product to delve into the ideas that are shaping India’s growing creator
economy, music rights, AI-driven content, genuine storytelling, and the power of homegrown
innovation.
This episode brings two different yet aligned forces together – one in music and one in fashion.
Spykar, a champion of fearless self-expression in fashion, and Hoopr, a pioneer enabling brands and
creators to use music legally and confidently, share a common belief, individuality isn’t just
encouraged, it’s essential. Spykar’s latest Daur Apna Hai campaign celebrates individuality, courage,
and running your own race, values that perfectly mirror Hoopr’s mission of enabling creators to chart
their own path in a rapidly evolving digital world.
“Youth culture evolves every single day and Spykar has always stood for bold, unapologetic
self-expression,” said Sanjay Vakharia, “Spykar has always believed that fashion doesn’t exist in a silo
— it evolves with culture, with technology, with sound. We’re now leaning into AI, tech-driven retail
and India’s booming music ecosystem to understand how young creators express themselves.
Partnering with innovators like Hoopr helps us stay ahead of that curve and build a future where
creativity has no barriers.”
At a time when creators face takedowns, muted audio, copyright strikes and rising legal risks, Hoopr
is leading an important movement: making access to copyright safe music licensing easy, scalable,
and truly for Indian creators.
Gaurav shared, “India’s next creative revolution isn’t coming from big studios—it’s coming from
bedrooms, gullies, and homegrown creators everywhere. Hoopr exists to unlock that potential by
giving everyday storytellers access to safe, global-level music.”
“Licensed music isn’t just a technicality, it protects creativity,” further added Meghna. “When
creators have access to legal, high-quality music, it empowers them to express themselves freely
without fear.”
It’s In Our Genes is much more than just a podcast; it’s a cultural dialogue that celebrates the spirit of
originality, champions India’s creators, and reminds us that ‘The Future Belongs to Those Who Create
Their Own Way’.
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