Victoria’s Secret has reached a new milestone with its 16th store in India and 9th Beauty Assortment Store, underscoring its rapid growth in the country’s fashion and lifestyle market.

Located on the ground floor, the new store offers an immersive self-care experience. It showcases Victoria’s Secret signature fine fragrances, body mists, lotions, body care, and lip essentials, along with accessories and the popular pajama sets. A curated selection of bralettes and panties adds a touch of the brand’s iconic lingerie appeal.

Speaking on the launch of Victoria’s Secret Store, Tushar Ved, President of Apparel Group India, said:
“Victoria’s Secret has always stood for celebrating individuality and confidence. With our new store in Lucknow, we are excited to offer customers a thoughtfully curated space where they can discover beauty, self-care, and comfort in one destination.”

Abhishek Bajpai, CEO of Apparel Group India, added:
“Lucknow is a vibrant and growing market. By introducing Victoria’s Secret Beauty Assortment here, we are not only making the brand more accessible but also creating a premium environment for shoppers to connect with the iconic products.”

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