The newly launched podcast series from Spykar promises to deliver powerful conversations with Indians who are redefining ambition, identity, and self-expression in today’s world. The very first episode shines a spotlight on the inspiring journey of Sujata and Taniya, the entrepreneurial duo behind the fashion brand Suta, who have combined tradition and innovation to create a label that resonates with modern India while empowering thousands of artisans.
Spykar, India’s iconic homegrown denim brand, unveiled its latest initiative, This podcast is designed as a storytelling platform that brings alive narratives of ambition, pride, and heritage through engaging conversations with changemakers. With this initiative, Spykar is expanding its cultural role by connecting fashion with meaningful dialogues that reflect the pulse of a new India making its mark on the global stage.
At the heart of Spykar’s brand philosophy lies youth culture and the power of self-expression. Staying true to this ethos, *It’s in Our Jeans/Genes* curates stories of trailblazers from diverse industries who have found unique ways to remain rooted in tradition while embracing constant change. Every episode highlights resilience, authenticity, creativity, and ambition, encouraging young audiences to see how Indian identity continues to thrive in a global environment.
The inaugural episode introduces Sujata and Taniya, the Suta sisters by Spykar, who are celebrated for reimagining the saree for today’s generation. Through their vision, Suta has not only revived the timeless elegance of handloom sarees but has also created sustainable livelihoods for over 17,000 artisans across the country. Their entrepreneurial journey is one of balancing strategy with creativity, personal passion with social responsibility, and heritage with modern innovation—a story that perfectly reflects the central theme of the podcast.
Commenting on the launch, Sanjay Vakharia, Co-founder and CEO of Spykar Lifestyles Pvt. Ltd., said, “At Spykar, fashion has always been about more than denim. It is about identity and the stories that unite us. Through this podcast, we are proud to feature the journey of Sujata and Taniya, who represent the spirit of heritage and modernity coexisting in harmony. Their story is an example of the ambition of a new India—confident, rooted, and globally aware.”
Sujata and Taniya, Co-founders of Suta, expressed their joy at being featured in the debut episode. They shared, “For us, Suta has never been just a clothing brand—it has been our way of making sarees effortless, joyful, and relevant for today’s women, while supporting the artisans who bring these creations to life. Being part of Spykar’s podcast is special because it celebrates authenticity, storytelling, and cultural pride, values that define our journey. Together, we are showing how Indian traditions can adapt and thrive on the global stage.”
Adding a creative twist, the episode also included a playful DIY experiment where the sisters paired sarees with denim pieces. This unique styling brought alive the podcast’s message—showing how heritage and contemporary fashion can coexist seamlessly. The collaboration symbolized the shared values of both Suta and Spykar: celebrating roots while embracing modern expression.
With It’s in Our Jeans/Genes, Spykar reinforces its role not only as India’s leading denim brand but also as a cultural storyteller for today’s generation—authentic, ambitious, and globally relevant. The upcoming episodes promise to feature changemakers from varied fields such as technology, food, music, and entrepreneurship. Each conversation will offer fresh insights and spark meaningful discussions aimed at young entrepreneurs, students, creatives, and denim enthusiasts.
The series has been designed to inspire audiences to shape their own paths while remaining true to their identity. Episodes are available on Spotify, Apple Podcasts, and YouTube, while Spykar’s Instagram and YouTube handles will feature guest reveals, behind-the-scenes moments, and bonus content to keep listeners engaged. More than a podcast, It’s in Our Jeans/Genes is a long-term platform of stories and inspiration for those building the future of India.
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