The Danish high-street women’s fashion brand ‘Sisters Point’ has recently forayed in the Indian market in partnership with the online shopping destination ‘Jabong’.
Targeted towards a younger age group between 15 and 25, the newly launched range incorporates the label’s new and existing looks in various shapes, colours, styles and prints.
Based on a palette of grey, charcoal, black, white, cobalt, royal blue, wine red, pink, neon and shades of blush, the introductory line is enhanced with marble and graphic prints, checks, houndstooth patterns and letters.
About the launch, Rasmus Buus Nielsen, CEO and co-owner, Sisters Point, said, “We are extremely thrilled to announce our entry in India exclusively through Jabong.com, the company which shares the same zeal as us in delivering the best to their customers. We are looking for a great association with Indian customers.”
Arun Chandra Mohan, founder and CEO, Jabong.com, also spoke about the new association, “We are excited to announce the launch of Denmark’s high street brand Sisters Point. We take pride in our customers receiving the latest trends delivered straight to their homes. With this association, Jabong.com aims to diversify its product range for its discerning customers.”
Jabong is a multi-brand purveyor that offers more than 1500 on-trend international high-street and sportswear labels, as well as Indian ethnic and designer brands. Known for its value for money products, Sisters Point’s collections are designed in Denmark, with an influence of high-street fashion of Northern Europe. The main focus is to cater to the need of fashion conscious generation who craves for the latest in fashion trends.
