The iconic luxury women ethnic wear brand Roopkala with its flagship store  at Marine Lines, Mumbai is proud to announce the launch of its latest Bridal collection – “NIA”,  celebrating the beauty, emotions, and elegance that define a bride’s most special day. The campaign,  conceptualized and executed by BeanstalkAsia, brings to life a bride’s vibrant journey as she celebrates  love, tradition, and culture.  

Shot against the awe-inspiring landscapes of Nepal, NIA captures not only its literal meaning, which is  brilliance in bridalwear designs but also the profound emotion that comes with wedding rituals. The  campaign’s elegance is brought to life through the lens of one of Nepal’s most renowned glamour, fashion  and lifestyle photographer and filmmaker Kishor Kayastha in collaboration with BeanstalkAsia. Together,  they’ve crafted a visual story that resonates with every bride’s dream of looking and feeling extraordinary  on her special day. 

“At BeanstalkAsia, we wanted to go beyond showcasing just beautiful clothes – we wanted to capture the  heart of a bride’s emotional journey. We have worked to create a visual story that seamlessly blends  Roopkala’s rich heritage with the modern bride’s desire for luxury and grace, all shot in the beautiful and  serene locations of Lower Mustang in Nepal. The campaign broke in Print, OOH as well as other Digital and  Social Media platforms,” said Upendra Singh Thakur, Founder, BeanstalkAsia. 

“NIA is designed to reflect the joy, anticipation, and love that surrounds each moment, making it a truly  unforgettable collection for every modern woman. The NIA collection, featuring exclusive Sarees and  Lehengas with exquisite artistry and intricate craftsmanship, is now available at the flagship Roopkala store  at Marine Lines, Mumbai and its online store as well, offering brides a chance to celebrate their wedding  journey with unparalleled elegance and style,” added Mukesh Motla, Director, Roopkala. 

Infused with modern designs and luxurious traditional craftsmanship ever so brilliantly, NIA is more than  just wedding collection – it’s an ode to the journey a bride takes, from the playful joy of the Mehendi,  the exuberance of the Sangeet, the sacredness of Haldi and Shaadi, to the grandeur of the Reception.  This collection is designed to envelop the bride in timeless grace, while reflecting the emotions of each  celebration.