Mohey’s latest campaign, Jab Aap Taiyaar, Hum Taiyaar, features Bollywood actress Janhvi Kapoor as the new brand ambassador. The campaign focuses on empowering women to make personal decisions about marriage, free from societal pressures and timelines.
Mohey has evolved from a bridal wear brand to a complete wedding wear label. Their collection now includes lehengas, sarees, Indo-western outfits, and stitched suits, catering to both brides and bridesmaids for every wedding occasion.
Vedant Modi, chief revenue officer at Vedant Fashions, stated that the campaign reflects a shift in how women today view marriage. Mohey celebrates a woman’s individuality and readiness, supporting her in her journey at the right moment.
Janhvi Kapoor expressed her excitement about being the face of Mohey, a brand that embodies a modern, progressive outlook. She believes that Mohey’s message of empowering women to make their own choices is both timely and meaningful.
