Online fashion retailer Limeroad.com has opened its first brick-and-mortar Indian store in Hubli in Karnataka, two years after its acquisition by value fashion company V-Mart Retail.
“The 12,000 sq. feet store, spanning three floors, is strategically located in the heart of Hubli on Gokul Road,” a press release informed.
“The brand is set to offer its unique fashion philosophy to customers and become a landmark fashion destination for the region,” the press release stated.
At the time of acquiring LimeRoad, V-Mart had committed to investing approximately Rs 150 crore over three years into LimeRoad.
This investment aimed to bolster the online fashion retailer, which had previously secured backing from private equity players such as Tiger Global.
V-Mart Retail, listed on the NSE is one of India’s largest value fashion and lifestyle retailers.
The retailer operates more than 450 stores across the country, primarily targeting Tier II and Tier III cities, with an average store size of around 8,000 sq. feet.
“We are thrilled to bring the Limeroad experience to life with our first physical store in Hubli,” Vineet Jain, Chief Operating Officer, V-Mart Retail also said.
“This represents a significant step in Limeroad’s omnichannel strategy, blending the convenience of online shopping with the tangible experience of in-store retail,” Jain added.
Designed with the fashion-forward Gen Z demographic in mind, the Hubli store showcases a selection of globally inspired fashion apparel products.
This new retail space aims to attract a broad audience, offering a curated collection that reflects the latest fashion trends and catering to diverse tastes and preferences.
The store’s opening is part of a broader strategy to enhance LimeRoad’s market presence and brand visibility.
It seeks to create an integrated shopping experience that combines the strengths of both online and offline retail.
As the company expands its footprint, it remains committed to delivering high-quality fashion at value prices, ensuring accessibility and affordability for its growing customer base.
