Aditya Birla Fashion and Retail Ltd’s (ABFRL) artisanal lifestyle brand Jaypore has launched its third Hyderabad store and the 26th in India, which is located in GVK One Mall in Banjara Hills
“We are delighted to announce the opening of our 26th store, located at GVK One Mall in Hyderabad,” Jayesh Nair, Regional Business Manager at ABFRL announced in a LinkedIn post.
“With this expansion, we aim to provide our valued customers with a convenient and delightful shopping experience,” Nair added.
The store offers handcrafted apparel for both men and women, along with home decor, jewellery and home textiles based on craft forms from all over India.
Jaypore was established in 2012 by Puneet Chawla and Shilpa Sharma, initially operating solely as an online platform.
“The company entered offline retailing in 2018 with the opening of its first store in New Delhi, and the following year, it was acquired by Aditya Birla Group,” Fashion Network reported.
Recently, ABFRL partnered with Ingenuity, a commerce solution provider, to launch Jaypore in the US market.
Ingenuity will offer technology and marketing expertise as well as enable the company to expand its direct-to-consumer (D2C) presence on a global level.
ABFRL is the retail arm of Aditya Birla Group and it operates international fashion and lifestyle brands like Ralph Lauren, Hackett London, Simon Carter, Ted Baker, Fred Perry, Forever 21, American Eagle, etc.
The company has a network of over 3,977 stores and its brands are available in approximately 33,535 multi-brand outlets with 6,723 points of sales in department stores across India as of March 2023.
