Ecommerce marketplace Flipkart has launched an insights platform, Flipkart IRIS which will provide comprehensive intelligence about customer behaviour to brands.

Flipkart IRIS is designed to empower brands with actionable insights tailored to their performance on the platform, fostering growth and facilitating informed decision-making.

Flipkart IRIS will offer a significant leap forward in functionality and usability for brands on how Indian consumers interact with products and brands.

It will serve as a mirror for brands, providing detailed reports to guide performance improvement across funnels.

In addition to industry-standard comparative analysis and user behavior insights, Flipkart IRIS will allow brands to understand the high value actions of consumers for their products on the platform.These reports empower all brands across their growth trajectory to gain a deeper understanding of consumer behavior and market trends, allowing them to make data-driven decisions.

D2C and new age brands will gain benefits like uncovering new growth opportunities, mirroring the perception of brands, optimising marketing campaigns and enhancing customer engagement.

By leveraging intelligence, brands will be able to deep dive into the funnel, where there is an opportunity for them to grow their business, measure their performance and stay competitive.

“Flipkart IRIS represents a significant advancement in empowering brands to bolster their businesses and succeed on Flipkart.” Sandeep Karwa, Vice President, Flipkart Ads said.

“With Flipkart IRIS, we aim to empower brands to make strategic decisions backed by rich data. IRIS will unlock unprecedented growth opportunities for brands on the platform,” Karwa added.