The House of Indu, the first exclusive brand for Chikankari and Chanderi has launched its first store in Indore, Madhya Pradesh.
Nestled in the heart of the city, this opulent haven welcomes a new era of artisanal fashion, with an exquisite fusion of traditional charm and contemporary elegance.
With the opening of this store, the brand is ready to expand and fascinate audiences, not just in India but also around the globe.
In order to make its products more accessible, the brand will soon open an online portal, encouraging fashionistas to experience the magic of weaving together culture, comfort and style at The House of Indu.
The brand’s products are notable for their everlasting charm, while carrying the pure emotion of love.
Specializing in Chikankari and Chanderi sarees, their USP is the focus on quality and authenticity, which sets the brand apart and the saree is meticulously handcrafted, each taking 45 to 60 days to produce.
From the delicate weave of pure soft Chanderi and Chikankari cloth to the ornate and detailed embroidery; every new creation from the house offers a story of exquisite craftsmanship.
The brand owes this uniqueness to the seasoned in-house fashion designers, who bring their art into life by combining age-old weaving techniques with modern sensibilities.
The brand’s production factory in Lucknow acts as the creative hub, where experienced and skilled artisans methodically bring Vikash Sharma’s vision to life.
“The House of Indu is more than just a brand. We see it as a celebration of heritage, craftsmanship, and individuality,” Founder Vikash Sharma said.
“We are here to empower and adorn women with unique handcrafted pieces that reflect culture and timeless elegance. In launching this store, we feel joyous to share our passion,” Sharma added.
