Reliance Retail owned ethnic wear retail chain brand Avantra by Trends opened its 71st Indian store in Phoenix Marketcity Mall, Kurla, Mumbai, Sudhir Dnyanval, Head – Business Development at Avantra by Trends informed in a LinkedIn post.

“We are thrilled to announce the opening of our newest store at Phoenix Marketcity, Kurla. Bringing you an exquisite array of sarees, designer lehengas, and diverse ethnic wear – it’s a haven for traditional connoisseurs,” he said.

“As Avantra proudly expands to 71 stores, join us at Phoenix Marketcity, Kurla and immerse yourself in the magic of ethnic wear shopping. Here’s to celebrating style, tradition, and the joy of new beginnings!” Dnyanval added.

Avantra by Trends offers a wide product range of the finest silk sarees, wedding sarees, handcrafted sarees, fancy sarees, party wear sarees, daily wear sarees, office wear sarees, lehengas, blouses, kurtas, dress materials, fashion jewelry, accessories etc.

The brand offers holistic experiential retailing that includes a hybrid saree shopping experience, extensive tailoring services covering blouse stitching & customisation, saree fall and pico finishing services and best-in-class personalised customer assistance.

Reliance Retail launched Avantra by Trends in September 2021 and presently has stores in several states of India like Andhra Pradesh, Assam, Karnataka, Kerala, Odisha, Tamil Nadu, Telangana, Uttar Pradesh and West Bengal.