Suditi Sports Apparel, a manufacturer and marketer of apparels and the National Basketball Association (NBA) announced a multiyear expansion of their existing merchandising collaboration.

The new partnership will see Suditi create and distribute more officially licensed NBA fanwear in India and build on the long-standing association between the two.

Through the expansion, fans now have access to a wider range of officially licensed NBA merchandise, including current and former player fanwear, apparel, headwear, innerwear, accessories, and more.  

The entire collection is available through Suditi’s direct-to-consumer platform, ShopTheArena.com, and at select offline and online retail channels across the country.

“Over the past five years, Suditi has played a vital role in helping us grow basketball and NBA’s popularity in India,” NBA India Business Head of Global Partnerships and Media, Sunny Malik said. 

“There’s clear demand for a bigger range of NBA merchandise, which is reflected by the fact that sales from NBA-branded Suditi products have grown four times since the launch of our collaboration,” Malik added.

“We expect that trend to continue and look forward to continuing to work with Suditi to produce fanwear that empower Indian fans to represent their favourite teams and players in style,” Malik observed.

“The NBA is one of the best brands globally, and we are excited to build on our valued merchandising relationship with them,” said Harsh Agarwal, Co-Founder, Suditi Sports Apparel Ltd.

“The next phase of our journey will focus on leveraging these learnings to drive growth in the merchandise segment in India,” he too added. 

Suditi Sports Apparel limited was started with the vision of connecting fans to sports and the teams they love. 

Through its direct-to-consumer platform, ShopTheArena.com, Suditi Sports brings official merchandise across multiple sports to Indian fans across the country.