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  • Duke Launches Track Wear Collection

Duke unveils Track Wear collection, its latest range of yoga, fitness, leisure or even for comfortable sleep for this season. Young and full of ideas, new generations of European designers are breathing new life into the Duke Fashions collection and has come up with great fashion for young people which is cozy, fashionable and its […]

Duke Launches Track Wear Collection
Quick Industry Summary
AI
Market ShiftDuke's new activewear collection targets youth with value-for-money, reflecting strong market competition.

Duke's Activewear Push Signals Intensifying Value-Segment Competition

  • WHAT: Duke Fashions launched a new 'Track Wear' collection, priced between INR 799 and INR 2699, targeting youth.
  • WHO: Garment manufacturers and retailers in the activewear and athleisure segments face increased competition, especially in the value-for-money category.
  • IMPACT: The emphasis on 'value for money' and 'international designs' will likely drive competitive pricing pressures and demand for innovative, cost-effective fabric sourcing.
  • CONTEXT: This launch reinforces the growing athleisure trend and the increasing demand for stylish, functional, and affordable activewear among Indian youth.
  • ACTION: Professionals should monitor competitor pricing strategies and explore innovative fabric technologies to maintain competitiveness in the activewear market.
Affects:ManufacturersGarment ManufacturersRetailersWholesalersSourcing ManagersSpinners & Yarn ProducersWeavers & Fabric MillsDyers & ProcessorsBrand OwnersInvestors
ActivewearAthleisureYouth FashionValue SegmentCompetitive PricingFabric Innovation
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Duke unveils Track Wear collection, its latest range of yoga, fitness, leisure or even for comfortable sleep for this season. Young and full of ideas, new generations of European designers are breathing new life into the Duke Fashions collection and has come up with great fashion for young people which is cozy, fashionable and its cosmopolitan dressing style which draws inspiration from across the world. The collection defining trends of international sports fashion which guarantees you and elegant styles with trendy designs which are full of vibrancy. The whole collection comes in various styles having superb fits, variety of fabrics and interesting patterns. So it’s time to look haute and smart.

The collection weaves fashion with function to create sophisticated styles. Our fabrics typically are soft, lightweight, and stretchy—in other words, they are perfectly suited for making Track/active wear. Exceptional details and superior grains are brilliantly incorporated into the designs, adding on to the sensational form in creation. Designers use innovative materials in our track/active wear products to create better-looking, more comfortable garments for you.

Duke Launches Track Wear Collection

Duke collection comprises of sports and relax wear like tracksuits, jogging suits, lowers, which is priced attractively between INR 799/- to 2699/-. Whole collection is ideal for all kind of leisure, casual, running, jogging and sporting activity.

Go bold and celebrate all the colors of the season!!

According to Mr. Kuntal Raj Jain, Director- Duke Fashions (I) Ltd, Our Target Audience is today’s youth who is looking for trendy and stylish range that is sync with international designs, fashions and quality. Duke is a value for money brand and our mission is to make available the international designs and styles at highly reasonable prices. We see it as our duty to provide our customers the inspiration they need to look and feel confident.

Beginning with the first in Ludhiana in 1966, Duke continues to connect with customers online and across the brand’s more than 4000 MBOs and 400 EBOs nationwide. Moreover the products are also exclusively placed at big chain stores and on online shopping portals.