The Swedish multinational fashion retail company, H&M has opened its first store in Indore, Madhya Pradesh, India. The store opened in Treasure Island Next Mall is a part of the company’s proposed investment of Euro 100 million for the H&M brand in the Indian market.

The store was inaugurated by Gorav Puri, Country Controller at H&M India along with Area Manager Louis Coucke and Store Manager Vijay Kumar. The new store is spread over 18,000 square feet of area.

H&M fresh apparel collections, accessories and footwear are lined up for women, men, and children at the store.

The company currently operates around 17 stores across the country and planning to have over 25 by the end of the current year. In view of tremendous opportunity in the Tier-II cities, the retailer has decided to foray in some more Indian cities this month.

The company is also considering setting up a new warehouse to meet its future needs and improve efficiency in its supply chain. Currently, H&M has only one warehouse in Delhi-NCR which caters to its pan-India needs.

– Apparel and Textile News, Apparel Talk, Indian Apparel