Zeven, the multi-dimensional sportswear brand, in association with The Woolmark Company, innovative products using Merino wool will be brought in Coimbatore.

Zeven and The Woolmark Company, had collaborated earlier this year to design and developed T-shirts made from 80 per cent Merino wool for the Royal Challengers Bangalore team. The cricket team used these breathable T-shirts as a part of their travel gear. The garments manufactured from this innovative fabric were highly appreciated by the cricketers owing to the fabric’s elasticity, trans-seasonal benefits, and good retention ability.

A company spokesman said, “We at Zeven are focused on developing functional, comfortable and affordable sportswear for men and women. We believe Merino Wool is an amazing fibre that can be used for outdoor apparel. It manages moisture better than cotton. Being a high-performance fibre, naturally safe and environmentally friendly, it also helps in controlling odour build-up and is breathable, making it a great choice for manufacturing apparel for athletes.”

Zeven is steadily making its way into the international arena and competing with international brands in technology, quality and performance. Its mission is to transform sports in India by making it an integral part of Indian life.

– Apparel and Textile News, Apparel Talk, Indian Apparel