Global e-commerce company Amazon, on completion of its  four years operation in India, has decided to continue to invest in infrastructure and innovation in the country. The move is aimed to overtake its rivals in India. The e-retailer is expected to invest around 5 billion US Dollar in the country.

“Last year, half the capital deployed was in infrastructure. This year too, we will continue to invest in infrastructure, innovation and technology,” Amit Agarwal, Amazon Senior vice president and country manager (India) said adding “Our new customer acquisition has also grown by 60 per cent year-on-year in 2016, driven by growth from Tier II and III cities.”

Amazon has been aggressively trying to grab the Indian market as it is considered important for its operations. The e-retailer has also noted surge in its seller base from 100 in 2013 to 2 lakh currently.

The e-commerce giant has decided to set up a total of 14 new fulfillment centres (FCs) this year in India. Those will come up in Telangana, Haryana, Maharashtra, Madhya Pradesh, Uttar Pradesh and Andhra Pradesh to support the regular business.

– Apparel and Textile News, Apparel Talk, Indian Apparel