European lingerie brand ‘Hunkemöller’ joined Tata Group’s e-commerce platform TataCLiQ to make available over 1000 styles from a range of curated assortment of the brand on TataCLiQ.com. As an online partner, TataCLiQ.com will ship the products directly from the brand’s store to ensure authenticity and timely delivery. Bringing in the phygital aspect, TataCLiQ.com will offer CLiQ and PiQ services across three Hunkemöller stores in Mumbai.

The collection is priced between INR 350-3500.

COO of TataCLiQ, Vikas Purohit said the e-commerce portal had successfully built a catalogue of some of the best authentic Indian and international brands. “With the launch of Hunkemöller, we have further strengthened our brand offerings and are confident that it will appeal to our discerning customers,” he said.

Puneet Behal, business head at Hunkemöller said that the brand offered a wide selection of curated and fashionable lingerie for women across the world. “Through our association with Tata CLiQ, we aim to expand our footprint online and bring high quality lingerie to customers across India,” he said.

Hunkemöller has entered India through a franchise agreement with Reliance Brands Limited.

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