Women’s ethnic wear and men’s apparel are amongst the most popular categories on e-commerce platform Snapdeal, according to a report. Delhi was the fashion hotspot of India in 2016, while Bangalore bought the highest number of swimwear. Sarees were the highest selling product amongst ethnic wear, accounting for 24 per cent sales from east India.

The annual digital buying trends report by Snapdeal highlights consumer preferences and habits recorded on its platform for the year 2016. It says that Delhi-NCR topped the charts as the most online shopping-savvy metro city in India, followed by Bangalore and Mumbai. Pune emerged as a leader amongst all tier I city shoppers.

Nearly 60 per cent of the sales came from tier II cities and beyond. Metros and tier I cities accounted for 40 per cent of the sales during the year. The report also states that close to 82 per cent of the traffic on the e-commerce portal came from Snapdeal’s mobile application and m-site.

“2016 was an important growth year for the Indian online shopper – be it in terms of new customer segments adopting online commerce or increased acceptance of digital transaction methods. We are rapidly expanding our assortment in line with the needs and expectations of our existing users and also to cater to the next 100 million online shoppers from across India,” Vishal Chadha, senior vice president (business), Snapdeal said.

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