The three-day second edition of North East India Fashion Week (NEIFW), will be held in Itanagar from August 19 onwards to offer an opportunity to weavers and designers to showcase their creations. A NEIFW Collection boutique will also be set up in London later this year.
Designer Yana Ngoba Chakpu, also the chief operating officer of NEIFW said that he works with weavers from all the northeast states. There are very less number of active weavers. So to encourage them they met weavers of Meghalaya, Mizoram and other northeast states. About 25 designers and weavers are participating in this edition.
After doing London Fashion Week recently, the demand for handloom has gone up. Every designer who gets registered with NEIFW will get a chance to keep their products in the boutique. Popular actor Adil Hussain, who hails from Assam, is excited to be the brand ambassador of NEIFW.