Indian Apparel Blog - Home of Indian Apparel and Textile

Apparel and Textile News

Niche Online Fashion Retailers take on Big Boys of E-Commerce

Vivek Gaur believes there are multiple small cities within New Delhi, their people wanting to dress and look as fashionable as the rest on a budget. The CEO of online fashion brand Yepme said that he receives enquirers from potential store franchisees in cities as remote as Bettiah in Bihar and Bulandshahar in Uttar Pradesh as well for stocking the label endorsed by actor Shah Rukh Khan. At the other…
Continue Reading »
Apparel Brands and Companies

Yepme to Set Up 1,400 Offline Outlets in Three Years

Majorly to tap the Tier II and III cities of the country and also to widen its consumer base, fashion omni-channel retailer, Yepme plans to launch 1,400 stores pan India in three years. "Our hypothesis were, first, that all fashion brands in India typically have 1:10 or 1:20 kind of split online and offline. If that is the truth then we have a 10x potential," Vivek Gaur, CEO of Yepme…
Continue Reading »
Apparel and Textile News

YepMe To Open 400 Stores

Fashion e-tailer Yep-Me plans to open 400 stores by the end of this financial year in keeping with the omnichannel strategy followed by most e-tailers to ramp up sales. The Gurgaon-based company, which has four stores in the suburban city, has identified cities including Noida, Meerut, Bengaluru, Hyderabad, Ludhiana and Latur for expansion through franchise route, CEO Vivek Gaur said. Most of the stores in metros will be company owned…
Continue Reading »
Apparel and Textile News

Yepme To Franchise Model For Expansion

Yepme recently ventured into the omni-channel retail with the adoption of franchise owned franchise operated (FOFO) model to ensure horizontal reach of the brand across India. Through the FOFO model, the fashion brand plans to expand in all major towns and reach customers across the country. Yepme looks to tap young entrepreneurs across towns and cities where it already has an existing distribution network. “We have received an overwhelming response from…
Continue Reading »