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New Age Fabric Liva Crème Launched By AB Group

The Aditya Birla Group has launched Liva Crème, a new age luxuriously soft fabric from Birla Cellulose that offers a soft feel, which is fluid and natural. Embedded in it is the core promise of Liva and coupled with it are the enhanced features of luxurious fineness and softness. The fabric was launched by Kumar Mangalam Birla, chairman, Aditya Birla Group at an event held in Mumbai. The fashion show…
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Apparel and Textile News

Higher revenue from digital influence by Shoppers Stop

Retail major Shoppers Stop expects about 20 per cent of its revenues to have digital influence by 2020 as it ramps up efforts to move to an Omnichannel model. Shoppers Stop, which has 80 outlets across the country, has earmarked about Rs. 60 crore for the digitisation of its stores that will offer facilities like contact-less payment as well as a more personalised shopping experience to customers. “We started our…
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Apparel and Textile News

Shoppers Stop in Contactless Payments

Retail giant, Shoppers Stop has partnered with ‘ToneTag’, a proximity communications firm, to integrate and deploy ToneTag sound-based contactless payments at its stores. This technology will use sound-waves from mobile phones to enable customers to make ‘cardless’, ‘cashless’ and ‘contactless’ payments at all 84 Shoppers Stop stores spread across the country. “Our collaboration with ToneTag is yet another step in the direction of digitising all Shoppers Stop stores. Our paramount…
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Apparel and Textile News

Shoppers Stop completes its Omni-Channel project by 2017

Lifestyle retail chain Shoppers Stop hoped that its Rs 60 crore omni-channel project which they are on the verge of innovation would be completed by 2017. Omni-channel refers to retailing by leveraging online and offline channels. Today on the sidelines of CII organised smart retailing summit in Kolkata, Shoppers Stop Customer Care Associate & head marketing, Anuradha Bose said, "The first phase is already in place and the next phase…
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Apparel and Textile News

Shoppers Stop to Redesign as the Nation’s Largest Department Store

Retail chain, 'Shoppers Stop' will shut or relocate unprofitable outlets and redesign some as the nation’s largest department store chain seeks to spur growth by attracting are young consumers. "We have about 10 per cent of our bottom stores that are not working," managing director, Govind Shrikhande said. We have planned to cut down size or relocate or shut down three more stores. Eight old stores will go under re-designing.…
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Apparel and Textile News

Digital Arm of ABRL to Launch SKULT Merchandise

‘Abof’, the digital arm of Aditya Birla Retail will launch Bollywood actor Shahid Kapoor promoted SKULT merchandise in brick and mortar stores in next quarter. It is in talks with Shoppers Stop, Lifestyle, Central and Pantaloons to offer the SKULT products in these large format retail stores. “We are working on plans to take SKULT products to physical stores as there is a consumer out there who is visiting physical…
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