Indian Apparel Blog - Home of Indian Apparel and Textile

Apparel and Textile News

Reliance Retail Adopts Multi-Model Approach

Reliance Retail, the largest fashion apparel retailer in India has adopted a multi-model approach in reaching out to its customers through various retail concepts that caters to customer segments from value to premium and luxury. “A report from Reliance Industries Ltd (RIL) which owns Reliance Retail, which in turn operates Reliance Trends,” a fashion retail format said. “The opportunity of integrating an 'offline-online' model would truly differentiate the customer experience,"…
Continue Reading »
Apparel and Textile News

Reliance Forays Into Fashion E-Tailing

Mukesh Ambani-led Reliance Industries has entered into ecommerce fashion retail though a platform called ‘AJIO’, targeting India's online spenders with high-margin, curated fashion. The portal, named after its telecom unit Reliance Jio and upcoming digital wallet Jio Money, has been tested on its employees for the last three months. The diverse group with interests in telecom, media and petroleum is already one of the country's largest retailer and operates department…
Continue Reading »
Apparel and Textile News

Reliance Trends Launches Point Cove Brand

Reliance Trends today announced launch of brand Point Cove in collaboration with Cherokee Global Brands for apparels, accessories and footwear for children in the age group of 2-14. Point Cove, created by Cherokee Global Brands' in-house design team, is a California lifestyle brand, which offers colourful and fun-filled products. About the development, Reliance Trends CEO, Akhilesh Prasad said: "We are extremely impressed with the thought, creativity and professionalism of the…
Continue Reading »

SPRING SUMMER COLLECTION BY DUKE

Popular garment brand, Duke's spring summer collection-2015 exudes T-shirts, Shirts, Jeans, Lounge wear, Shorts and ladies Tops which allures a fresh air of sophistication and an expression of pure aesthetic pleasure. The appreciation for craftsmanship lends a lyrical element in intriguing ways. Duke summer collection places strong emphasis on intricate craftworks and mirror finishing with great alacrity. Silhouettes have been getting more interesting for a while now and structured is the…
Continue Reading »

Tie up between Reliance and Cherokee to develop New Fashion Label

Reliance Retail and US firm 'Cherokee Global Brands' are jointly developing a new fashion brand that will be retailed through Reliance Trends outlets to tap the growing demand for such products in the country. Both the companies announced that they have entered into a "long-term" licensee agreement to develop what will be value brand, which they plan to subsequently expand globally. "For years, we have been impressed with the quality…
Continue Reading »
Apparel and Textile News

Varun Bahl’s Diffusion collection presented by Reliance Trends at Lakme Fashion Week Winter/Festive 2014

Celebrating a decade in the fashion business and returning to the Lakme Fashion Week Winter/Festive 2014 after ten years; Varun Bahl unveiled his Diffusion collection presented by Reliance Trends. Revealing his distinct style statement for each creation, Varun ensured that it was a collection that will be coveted by women globally. Varun’s understated elegance, aesthetics and luxurious choice of fabrics was the highlight of the show. His design story was…
Continue Reading »