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Reliance Retail Adopts Multi-Model Approach

Reliance Retail, the largest fashion apparel retailer in India has adopted a multi-model approach in reaching out to its customers through various retail concepts that caters to customer segments from value to premium and luxury. “A report from Reliance Industries Ltd (RIL) which owns Reliance Retail, which in turn operates Reliance Trends,” a fashion retail format said. “The opportunity of integrating an 'offline-online' model would truly differentiate the customer experience,"…
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Apparel and Textile News

Reliance Forays Into Fashion E-Tailing

Mukesh Ambani-led Reliance Industries has entered into ecommerce fashion retail though a platform called ‘AJIO’, targeting India's online spenders with high-margin, curated fashion. The portal, named after its telecom unit Reliance Jio and upcoming digital wallet Jio Money, has been tested on its employees for the last three months. The diverse group with interests in telecom, media and petroleum is already one of the country's largest retailer and operates department…
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Apparel and Textile News

Multi-Channel Shopping Across All Formats By Reliance

To tap the fast growing e-commerce segment, Reliance Retail, an arm of Mukesh Ambani-led Reliance Industries, plans to launch multi-channel shopping across all its formats. The company, which operates its business under five core formats -- Value Formats and others, Fashion and Lifestyle, Digital, Brands and Jewellery -- has already launched e-commerce operations for its Value format through on apilot basis. "Reliance Retail is poised to launch multi-channel shopping for…
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